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The Rose Fitzroy
Commercial Fitzroy, VIC

The Rose Fitzroy

With roots deeply entrenched in the local community, iconic pub The Rose, in Fitzroy, Victoria recently underwent a complete makeover, transforming it into a contemporary, stylish and welcoming space.

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Sector
Commercial
Location
Fitzroy, VIC
Completion Year
2016
Architect
Harrison Interiors
Builder / Contractor
MIC Projects
Photographer
Dan Hocking
Scope
Icon inner-city Melbourne footy pub undergoes a complete makeover, transforming it into a contemporary, stylish and welcoming space, whilst keeping with the country pub in the city ethos.
Big River Products Used
Sustainability
The original features were maintained to showcase the pubs rich character
THE PROJECT

The Challenge

With roots deeply entrenched in the local Fitzroy football community, iconic pub The Rose, in Fitzroy, Victoria recently underwent a complete makeover, transforming it into a contemporary, stylish and welcoming space, whilst keeping with the country pub in the city ethos.

Working closely with the new owners to maintain The Rose heritage as a hub of sports and socialising – Melbourne based interior design firm, Harrison Interiors designed a stunning interior honouring the pub’s proud and storied past.

“The building’s original features were maintained, with existing brick walls sandblasted and concrete floors polished, to showcase its rich character,” explains Alisia Harrison of Harrison Interiors.

Big River's Solution

Complementing the industrial-style materials and original features, Big River Armourpanel was essential in the overall renovation.

“A key driving factor to the design was the use of Big River Spotted Gum Armourpanel, along with Blackbutt timber to create warmth and a material link through both levels,” says Alisia. “We used a combination of solid timber and plywood to create a contemporary take on a traditional public bar with the added detailing of routed patterns on inset plywood panels.”

To create a more social and cohesive layout, the three rooms that originally made up the front bar have been joined together, providing one large, open-plan space. Central to the new layout is the striking main bar made with locally sourced blackbutt timber and Big River Armourpanel plywood, “the detailing and inset panels are a contemporary take on traditional public house bar styles,” says Alisia.

Adding to the traditional industrial style of the design, Alisia describes how subtle patterns were used in the main bar to add dimension and character, “checkerboard tiling borders the bar, juxtaposed neatly against polished raw concrete flooring, and spotted fabric graces the upholstery,” she explains. “The dining area at the rear of the space is finished with a tan banquette and a diamond-patterned routed plywood wall.” This bold combination of brick, timber and steel with black highlights creates a warm, earthy and unpretentious interior, breathing new life into a popular, relaxed and modest watering hole.

Continuing the stylish story upstairs, new restaurant Harry & Frankie benefits from the building’s classic decorative detailing and arched windows, which inspired a pared-back palette of recycled timber, black steel and honed stone. “An Art Deco-inspired leadlight window welcomes visitors and subtly heralds the venue’s modern reconfiguration. Geometric elements continuing the contemporary update are replicated throughout the space in custom joinery, lighting and bar cladding,” says Alisia. “Rounding off the familial link is a hand-painted mural, reimagining the Port Melbourne venue’s ceiling graphic by illustrators Craig & Karl.”

The Result

A key factor in the design, Alisia says was how important the Big River Armourpanel dominated the overall style brief. “The timber species Spotted Gum and Blackbutt were significant accents that drove the overall project aesthetic,” she explains.

“These were key features in the projects’ palette that pulled the overall concept and design together. Armourpanel is a unique product on the market due to the quality of manufacture, aesthetic appeal and robustness which are important qualities for a hospitality venue.” Undoubtedly the perfect choice for such a landmark venue.

PRODUCTS

Products & Materials Used

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ArmourPanel Decorative Wall Panel

Decorative wall panels for commercial and residential interiors.

Feature walls and architectural interiors

E0 Emission Australian Made
TESTIMONIAL

What the Interior Designer Said

A key factor in the design, Alisia says was how important the Big River Armourpanel dominated the overall style brief. “The timber species Spotted Gum and Blackbutt were significant accents that drove the overall project aesthetic,” she explains. “These were key features in the projects’ palette that pulled the overall concept and design together.

Alisia Harrison, Interior Designer
Harrison Interiors
AWARDS & PRESS

Recognition & Media Coverage

Press & Media

Online

The Fitzroy mainstay has a new lick of paint and an upstairs wine bar.

When Fitzroy's venerable old pub The Rose - famous for their bangin' street parties and being a top-notch place to watch the footy - shut down in December 2015, it was to the dismay of locals. Luckily it was only for a few months to undergo renovations, which has seen the pub get a new lick of paint, a welcome refresh and, most notably, a wine bar upstairs.

July 2016
Online

The building’s original features were maintained, with existing brick walls sandblasted and concrete floors polished, to showcase the building’s rich character.

Harrison Interiors approached the upgrade of The Rose Fitzroy, a well-known local pub with a strong AFL football connection, with care to honour and respect its heritage. The building’s original features were maintained, with existing brick walls sandblasted and concrete floors polished, to showcase the building’s rich character.

August 2016
Online

Iconic pub gets a makeover

With roots deeply entrenched in the local community, iconic pub The Rose, in Fitzroy, Victoria recently underwent a complete makeover, transforming it into a contemporary, stylish and welcoming space, whilst keeping with the country pub in the city ethos. Working closely with the new owners to maintain The Rose heritage as a hub of sports and socialising – Melbourne based interior design firm, Harrison Interiors designed a stunning interior honouring the pub’s proud and storied past.

November 2016
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